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    Marketing Study Set 17
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    Which Segmentation Factor Will Members of a Local Hunting, Fishing
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Which Segmentation Factor Will Members of a Local Hunting, Fishing

Question 22

Question 22

Multiple Choice

Which segmentation factor will members of a local hunting, fishing, and trapping association be characterized as?


A) Attitudes.
B) Consumer behaviour.
C) Psychological variables.
D) Psychographic variables.

Correct Answer:

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