Multiple Choice
A new local coffee shop has noticed that in town there is a Tim Horton's, McDonald's, and Starbucks all competing for individual's daily coffee purchase. They conduct a survey of area residents who enter each one of these stores and learn that 85% desire an organic, fair-trade option. As the local coffee shop is just initiating the segmentation and targeting process, what has the local coffee shop just completed?
A) Recognized a need.
B) Formed prospective buyers into groups.
C) Estimated size of the overall market.
D) Created product groupings.
Correct Answer:
Verified
Correct Answer:
Verified
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