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Paris Miki Enables Customers to Help Design Their Own Eyeglasses

Question 144

Multiple Choice

Paris Miki enables customers to help design their own eyeglasses, using a system that eliminates the need to try on countless pairs of eyeglasses to find the right one. This is an example of:


A) synergy.
B) mass customization.
C) how the 80/20 rule is implemented.
D) target marketing.

Correct Answer:

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