Multiple Choice
At a Hallmark store you can find several different product lines of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards - all cards made by Hallmark for sale in its stores and intended to appeal to different target markets. The Shoebox line sells for $0.99, which is a significantly lower price than some of the other Hallmark brands. The Shoebox line is designed to appeal to people on limited budgets. This is an example of ________segmentation.
A) behaviour
B) psychographic
C) demographic
D) buying situation
Correct Answer:
Verified
Correct Answer:
Verified
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