Many Canadian Magazines Produce Separate Editions Usually Targeting Unique Geographic

Multiple Choice

Many Canadian magazines produce separate editions usually targeting unique geographic and demographic segments using a special mix of editorial content and advertisements. Maclean's produces 15 different editions, and Reader's Digest produces nine. This is an example of:

A) one product and multiple market segments.
B) price discrimination.
C) mass customization.
D) multiple products in multiple market segments.