A Fast Food Restaurant Grouped Its Sandwiches and Wraps into One

Multiple Choice

A fast food restaurant grouped its sandwiches and wraps into one product group because:

A) it is easier to estimate the industry sales for fewer market-product combinations.
B) it is more profitable to define product groupings in terms of large market segments because it reduces manufacturing and marketing costs.
C) customers relate to them better since that is how they view their purchase.
D) competitors relate to them better for benchmarking purposes.