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  3. Study Set
    Marketing Study Set 17
  4. Exam
    Exam 9: Market Segmentation, Targeting, and Positioning
  5. Question
    The Likely Final Outcome of Poor Segmentation Is
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The Likely Final Outcome of Poor Segmentation Is

Question 117

Question 117

Multiple Choice

The likely final outcome of poor segmentation is?


A) poor targeting and poor production
B) poor targeting and poor positioning
C) lowered sales
D) poor differentiation and poor production

Correct Answer:

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