Post Grape-Nuts Cereal Has Been Marketed Since Early 20th Century

Multiple Choice

Post Grape-Nuts cereal has been marketed since early 20th century. Its market share has been steadily declining as consumers began associating it with something their grandfather ate. Post recently launched a campaign which invited consumers to try the crunchy cereal on top of their yogurt, their salad, or their bowl of soup as a delicious Addition. This is an example of a __________strategy.

A) perceptual mapping
B) product positioning
C) repositioning
D) product differentiation