Marketers Use Perceptual Maps as a Means to Display or Graph

Multiple Choice

Marketers use perceptual maps as a means to display or graph in two dimensions the location of products or brands:

A) with respect to the geographic areas in which they are manufactured.
B) in the minds of consumers.
C) as they are clustered by type of outlet, normally in major metropolitan areas.
D) within selected retail outlets, indicating accessibility by consumers.