At a Hallmark Store You Can Find Several Different Brands

Multiple Choice

At a Hallmark store you can find several different brands of greeting cards, including Fresh Ink, Nature's Sketchbook, Shoebox, Maxine, Mahogany, and Tree of Life cards -
All made by Hallmark for sale in its stores. Hallmark uses a________ Strategy to reach several different market segments.

A) usage segmentation
B) product differentiation
C) product extrapolation
D) behavioural segmentation