Multiple Choice
KFC has modified its product to satisfy different market segments. In Holland, the mashed potatoes are replaced with a potato-and-onion croquette, and in Thailand, a customer gets fresh rice with soy or sweet chili sauce with his or her chicken. KFC uses:
A) market sectioning.
B) product differentiation.
C) market segmentation.
D) product positioning.
Correct Answer:
Verified
Correct Answer:
Verified
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