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    Marketing Study Set 17
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    Exam 9: Market Segmentation, Targeting, and Positioning
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    "Market Potential" Is to "Industry Potential," That "Sales Forecast" Is
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"Market Potential" Is to "Industry Potential," That "Sales Forecast" Is

Question 166

Question 166

Multiple Choice

"Market potential" is to "industry potential," that "sales forecast" is to ___________.


A) company sales target
B) market share
C) company forecast
D) environmental forecast

Correct Answer:

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