When Apple Initially Launched the IPhone, Their Major Focus Was

Multiple Choice

When Apple initially launched the iPhone, their major focus was on the high-end consumer market. Apple has spent significant time attempting to change the perception of business' who do not view the phone as a business phone, but rather a consumer Phone, and therefore, do not issue it to their employees. Apple is working hard at ________ the iPhone.

A) product differentiation
B) repositioning
C) perceptual mapping
D) product positioning