When Compared to a Multiple-Products-Multiple-Market Segments Strategy, a One-Product-And-Multiple-Market-Segment Strategy

Multiple Choice

When compared to a multiple-products-multiple-market segments strategy, a one-product-and-multiple-market-segment strategy:

A) is much more profitable.
B) is a much more effective means of meeting consumers' individual needs.
C) creates greater economies of scale (cost savings) in manufacturing costs.
D) is a more effective way of meeting organizational objectives.