Doris Lewis Owns Lewis Edibles, Inc

Multiple Choice

Doris Lewis owns Lewis Edibles, Inc., a company that makes Tongue Tinglin' B.B.Q. sauce. She wants to target local people who like the special blend of flavours found only in North Carolina barbecue sauce. In developing a marketing strategy to sell the sauce, Lewis decided to join Goodness Grows in North Carolina, a specialty food
Association that advertises local products and distributes them to local supermarkets and gourmet shops. Lewis has just:

A) formed products to be sold into groups.
B) taken marketing actions to reach target markets.
C) selected target market segments to reach.
D) developed a market-product grid and estimated size of markets.