Multiple Choice
Several years ago dairies got the idea to target chocolate milk sales at a new market -adults. They did this by shifting perceptions of chocolate milk as a children's Moderately nutritional drink to it being perceived as a highly-nutritious adult drink. This illustrates successful implementation of a ___________.
A) positioning statement
B) corporate mission
C) repositioning strategy
D) segmentation statement
Correct Answer:
Verified
Correct Answer:
Verified
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