Henry Ford Developed His Model T, a Car He Felt

Multiple Choice

Henry Ford developed his Model T, a car he felt would satisfy the needs of everyone. Ford said, "They can have it in any colour, as long as it's black." His strategy was Simple: focus in the economies of scale created by mass production. Ford's strategy was also known as a:

A) focused marketing strategy.
B) niche marketing strategy.
C) mass marketing strategy.
D) segmented strategy.