By Terry Is a Company That Caters to the Very

Multiple Choice

By Terry is a company that caters to the very affluent consumer who desires complete personalization. This Paris-based boutique will use your DNA and planetary alignment to customize your very own lipstick. The lipstick is designed and created solely for you. But it will cost you US$1,200. This is an extreme example of:

A) ultra-customization
B) product extrapolation
C) product sampling
D) usage segmentation