"We're Increasing TV Advertising, Adding Some Sales Representatives, and Adding

Multiple Choice

"We're increasing TV advertising, adding some sales representatives, and adding 3 new product models. All those things are positive. But on the negative side, we're going to increase prices across the board by 20 percent. So on balance, I think sales will increase next year by 5 percent". When a marketing student overheard this comment, she knew the person who was talking was planning to use a __________.

A) technological forecast
B) Delphi forecast
C) trend extrapolation
D) lost-horse forecast