Multiple Choice
The CEO says to her marketing manager, "The sales for 2011 were 1000 units higher than 2012, and the sales for 2013 were 1000 units higher than 2014. I'd say we're safe in forecasting 2015 sales as 1000 units greater than 2014." The CEO was most likely talking about the results of a _ _ forecast.
A) linear trend extrapolation
B) Delphi
C) jury of executive opinion
D) direct
Correct Answer:
Verified
Correct Answer:
Verified
Q128: Why would an organization produce multiple products
Q160: What is a market-product grid and how
Q161: Which positioning strategy is likely to use
Q163: If Prince Sports, Inc. was competing against
Q164: 1.5 million cases-what Pillsbury, Betty Crocker, Duncan
Q166: "Market potential" is to "industry potential," that
Q167: The Province of Ontario Board of Tourism
Q168: Describe the key differences and how might
Q169: A marketing manager begins a forecast with
Q170: A new health food store is being