15 Million Cases-What Pillsbury, Betty Crocker, Duncan Hines, and Other

Multiple Choice

1.5 million cases-what Pillsbury, Betty Crocker, Duncan Hines, and other cake mix producers would sell to Canadian consumers under the assumptions that (1) past patterns of dessert consumption continue, and (2) the same level of promotional effort continues relative to other desserts, illustrates:

A) the minimum anticipated sales in related industries not including federal, state, and local taxes
B) the sum of products in a particular industry sold domestically under normal economic conditions
C) total industrial products sold worldwide
D) the maximum total sales of a product by all firms to a segment under specified environmental conditions and marketing efforts of the firms