The Prince Edward Island Tourism Board Wanted to Understand Why

Multiple Choice

The Prince Edward Island Tourism Board wanted to understand why there was such a large increase in visitors to PEI last year. They conducted preliminary research with visitors to get some ideas. After that, they ran a new ad campaign for several weeks, which asked interested viewers to call a 1-800 number for more information. They Carefully tracked the number of calls to this number. This is an example of ________ Research, followed up by _ ________ research.

A) descriptive; causal
B) primary; secondary
C) causal; descriptive
D) exploratory; causal