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    Marketing Study Set 17
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    Exam 8: Marketing Research: From Information to Action
  5. Question
    The Notion of Whether the Research Measured What Was Intended
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The Notion of Whether the Research Measured What Was Intended

Question 81

Question 81

Multiple Choice

The notion of whether the research measured what was intended to be measured is referred to as:


A) objectivity
B) validity
C) reliability
D) measurabili ty

Correct Answer:

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