Canada's Military Ran Informal Sessions in Cities Across Canada to Find

Multiple Choice

Canada's military ran informal sessions in cities across Canada to find out what images should appear in the Army's next recruitment campaign. These groups of eight or nine individuals aged 18-24 responded to questions posed by a group leader regarding their opinions on reality in military ads. This is an example of a:

A) Likert scale interview.
B) consumer panel.
C) focus group.
D) jury of executive opinion.