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Neuromarketing Is a New Market Research Tool That Measures the Brain

Question 114

Multiple Choice

Neuromarketing is a new market research tool that measures the brain activity when exposed to different marketing stimuli. Which of the following statements regarding neuromarketing is FALSE?


A) very costly.
B) determines how a customer actually feels towards a product.
C) need to use a small sample size.
D) can put thoughts into people's minds.

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