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    Marketing Study Set 17
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    Exam 5: Consumer Behaviour
  5. Question
    A Stimulus or Symbol Perceived by Consumers Is Known as A(n)
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A Stimulus or Symbol Perceived by Consumers Is Known as A(n)

Question 222

Question 222

Multiple Choice

A stimulus or symbol perceived by consumers is known as a(n)


A) drive.
B) cue.
C) response.
D) attitude.

Correct Answer:

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