Many Services, Such as Banking and Insurance, Can Now Be

Multiple Choice

Many services, such as banking and insurance, can now be delivered electronically, often requiring no face-to-face customer interaction, as with, for example, Bank of Montreal's web-based banking service. With particular respect to the amount of interaction between the consumer and the service deliverer, which unique characteristic of services is illustrated in this example?

A) intangibility
B) inseparabili ty
C) perishabilit y
D) incongruity