Multiple Choice
Dockers, which makes khaki pants for men and other business wear, unveiled a new product that was water and stain repellent. They highlighted this product with commercials of clumsy businessmen spilling coffee on their pants, only to watch it run right off and not stain. These pants would be considered a:
A) Product repositioning
B) Market modification
C) Market-product strategy
D) Product modification
Correct Answer:
Verified
Correct Answer:
Verified
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