Frito-Lay Introduced Santitas-Brand Tortilla Chip to Go Head-To-Head Against Regional

Multiple Choice

Frito-Lay introduced Santitas-brand tortilla chip to go head-to-head against regional tortilla chip brands that were biting into the sales of its flagship Doritos- and Tostitos-brand tortilla chips. The launch of Santitas would be considered a ________For Frito-Lay.

A) competitive brand
B) threat brand
C) sub-brand
D) fighting brand