Snickers Candy Bar Was Repositioned from a Candy Bar to a Snack

Multiple Choice

Snickers candy bar was repositioned from a candy bar to a snack food through commercials that showed the busy people satisfying their hunger with a Snickers bar. Mars, Inc., used this strategy with its Snickers bar to:

A) catch a rising trend.
B) change the value offered.
C) reach a new market.
D) react to a competitor's position.