When Consumers Think of Harley-Davidson, the Image of a Masculine

Multiple Choice

When consumers think of Harley-Davidson, the image of a masculine, non-conformist is the likely associated with that brand name. With the Vespa motorscooters, the image is more likely to be a brainy environmentalist that wears polyester and socks that don't match. Both Vespa and Harley-Davidson:

A) use brand personification.
B) are symbolic brands.
C) have created brand mannerisms.
D) have brand personalities.