Figure 11-4 -In Figure 11-4, "D" and "E" Represents the Second Step

Multiple Choice

Figure 11-4

-In Figure 11-4, "D" and "E" represents the second step in the sequential building process of brand equity which would be to establish a brand's meaning in the minds of consumers from two dimensions:

A) brand connotation/brand awareness
B) brand performance/brand imagery
C) brands identity/brand emotion
D) consumer judgments/consumer feelings