Heavy-Duty Rayovac Flashlights Are Sold Throughout Canada

Multiple Choice

Heavy-duty Rayovac flashlights are sold throughout Canada. The bulbs used in the flashlights, however, are manufactured by Philips, and the quantity of bulbs Philips sells is related to how many flashlights Rayovac manufactures. This is an example of:

A) a tying arrangement.
B) relationship marketing.
C) derived demand.
D) buildup marketing.