Multiple Choice
Specialized bicycles may increase the demand for Shimano gears if there is an increase in consumer demand for specialized mountain bikes. This illustrates __________.
A) contrived demand
B) secondary demand
C) derived demand
D) primary demand
Correct Answer:

Verified
Correct Answer:
Verified
Q109: Heavy-duty Rayovac flashlights are sold throughout Canada.
Q110: List four reasons why market testing might
Q111: What are the four types of consumer
Q112: Cross-functional teams are most likely to be
Q113: In a presentation to Senior Management, you
Q115: The 'Lean Startup' preaches constant iteration of
Q116: Printer paper would be classified as which
Q117: Services-marketing experts generally agree that there is
Q118: At Mattel, new product prototypes are child
Q119: A retail chain hires a company to