The Terms Continuous Innovation, Dynamically Continuous Innovation, and Discontinuous Innovation
Multiple Choice
The terms continuous innovation, dynamically continuous innovation, and discontinuous innovation, are classifications based on:
A) channels of distribution.
B) production technology.
C) generated sales.
D) degree of learning required by the consumer.
Correct Answer:

Verified
Correct Answer:
Verified
Q60: Which of the following is the best
Q61: You decide to buy a new car.
Q62: What categories of products are classified as
Q63: Which of the following products at the
Q64: Because of the time, cost, and confidentiality
Q66: Marketing researchers could ask consumers if they
Q67: When audiences are allowed to preview actual
Q68: Figure 10-2<br> <img src="https://d2lvgg3v3hfg70.cloudfront.net/TB2585/.jpg" alt="Figure 10-2
Q69: Special marketing efforts are usually needed to
Q70: Services-marketing experts generally agree that there is