Marketing Researchers Could Ask Consumers If They Would Prefer to Serve

Multiple Choice

Marketing researchers could ask consumers if they would prefer to serve their children juice in easy-to-open pouches, plastic bottles with screw-on caps, or individual easy-open boxes. When the consumers tell the researcher which package concept they prefer, they are taking part in which stage of the new-product process?

A) business analysis
B) idea generation
C) development
D) concept testing