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Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

Question 70

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. Serving customers quicker would be an example of:


A) basic service improvement
B) supplementary-service innovations
C) major service innovations
D) service-line extensions

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