Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. New uniforms for service personnel and new colour schemes for the service facilities would be examples of:

A) service-line extensions
B) major service innovations
C) style changes
D) process-line extensions