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Sara Burns Is the Owner of a Company Called Spice

Question 122

Multiple Choice

Sara Burns is the owner of a company called Spice and was looking for a new product to go with her company's line of food condiments, when a friend suggested combining spices with tea. In the ___________stage of the new-product process, spices and tea were turned into a prototype.


A) business analysis
B) development
C) idea generation
D) screening and evaluation

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