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Services-Marketing Experts Generally Agree That There Is a Hierarchy of New-Service

Question 117

Multiple Choice

Services-marketing experts generally agree that there is a hierarchy of new-service categories that is somewhat similar to the continuous, dynamically continuous, and discontinuous innovation continuum for physical products. CNNs 24/7 global news service and eBay's online auction services would be examples of:


A) process-line extensions
B) major service innovations
C) service-line extensions
D) style changes

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