Multiple Choice
A television advertisement shows several teenagers searching through a store drinks cooler for something to quench their thirst. The refrigerator offers the youngsters many alternatives - soft drinks, fruit drinks, sport drinks, and water. The ad, which shows the teens happily selecting a particular energy drink over all the other product offerings, appeals to the consumers' ________for liquid and attempts to shape consumers' ________ for the advertised product.
A) preferences; needs
B) needs; wants
C) wants; needs
D) wants; preferences
Correct Answer:
Verified
Correct Answer:
Verified
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