Multiple Choice
A business traveler joined the Starwood Preferred Guest Program in order to earn points each time he stayed overnight in a Westin or Sheraton hotel. Once he has accumulated enough points, he can trade his points in for a free night's stay. As a member of this program, the traveler receives periodic updates on new hotels and learns of ways to earn additional points. This is an example of:
A) entropy.
B) customer valuation.
C) the 80/20 principle.
D) customer relationship management.
Correct Answer:
Verified
Correct Answer:
Verified
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