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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    Organizational Buyers Are Most Accurately Described As
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Organizational Buyers Are Most Accurately Described As

Question 6

Question 6

Multiple Choice

Organizational buyers are most accurately described as:


A) manufacturers, retailers, or government agencies buying for their own use or resale.
B) any individual or group making a purchase worth over $100,000.
C) buyers of high cost items.
D) buyers of household items.

Correct Answer:

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