Target Retail Stores Use Their Proprietary REDcard to Understand Their

Multiple Choice

Target retail stores use their proprietary REDcard to understand their buyers intimately, and develop favourable long-term perceptions of their buying habits, so Target can offer promotions and products that are more likely for that buyer to
Purchase at their store. This concept is referred to as:

A) A flexible marketing system
B) Competitive intelligence
C) Customer relationship management
D) A database warehouse