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    Marketing Study Set 17
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    Exam 1: Creating Customer Value, Relationships, and Experiences Through Marketing
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    To Be Effective, Customer Relationship Management Requires All of the Following
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To Be Effective, Customer Relationship Management Requires All of the Following

Question 187

Question 187

Multiple Choice

To be effective, customer relationship management requires all of the following except:


A) application of information technology.
B) the involvement of managers.
C) the involvement of consumers.
D) the commitment of managers.

Correct Answer:

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