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WestJet Views Their Customers as Guests Rather Than Just Travelers

Question 192

Multiple Choice

WestJet views their customers as guests rather than just travelers or passengers. Because the goal of this strategy is about experience-based differentiation at all touchpoints (websites, in-flight, ticket agents) , WestJet can be said to be practicing:


A) the selling orientation
B) customer relationship management
C) the marketing orientation
D) customer experience management

Correct Answer:

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