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    Principles of Supply Chain Management Study Set 1
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    Exam 10: Customer Relationship Management
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    As Customers Navigate Through a Company's Website, CRM Software Can
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As Customers Navigate Through a Company's Website, CRM Software Can

Question 18

Question 18

True/False

As customers navigate through a company's website, CRM software can record and analyze the customer's clickstream so website images and ads can be tailored to the needs and desires of that one individual customer.

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