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    Principles of Supply Chain Management Study Set 1
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    Exam 10: Customer Relationship Management
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    Your Company Allows Customers to "Opt-Out" of Receiving Email Advertisements
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Your Company Allows Customers to "Opt-Out" of Receiving Email Advertisements

Question 15

Question 15

Multiple Choice

Your company allows customers to "opt-out" of receiving email advertisements.This is referred to as:


A) Event-based marketing
B) Permission marketing
C) Customer churn
D) Customer preference marketing

Correct Answer:

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