CRM Systems Allow Organizations to Identify Which Customers Have Stopped

Multiple Choice

CRM systems allow organizations to identify which customers have stopped purchasing products or services, so that the organization can target those former customers for future promotions and/or perhaps to investigate why they stopped purchasing in the first place.This CRM attribute is called:

A) Customer profitability determination
B) Customer-base retention initiative
C) Customer defection analysis
D) Customer clickstream analysis