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    Business in Action Study Set 1
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    Exam 13: The Art and Science of Marketing
  5. Question
    ________ Refers to the Increase in the Value of a Product
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________ Refers to the Increase in the Value of a Product

Question 60

Question 60

Multiple Choice

________ refers to the increase in the value of a product with the number of customers who use it.


A) Cognitive dissonance
B) Possession utility
C) Network effect
D) Positioning
E) Form utility

Correct Answer:

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